ZROOM — IDENTITY GUIDE
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CORE IDEA
A hidden pixel room. The invitation is the key. A golden door is the symbol.

BRAND LINE
Leave your name at the door.

SUPPORTING LINES
Behind the door. Beyond the feed.
Not every conversation needs an audience.
Open a room. Share an invitation.

PALETTE
Void: #050505
Signal: #FFCC21
Light: #F2EFDC
Secondary muted text: #858576

TYPE
Silkscreen: short headlines, numbers, labels, buttons.
IBM Plex Mono: body text, descriptions, longer captions.
Use the font files and their licenses from the website assets.

LOGO
Use the approved golden pixel door with its central Z.
Keep the aspect ratio. Preserve the black field when using square assets.
Do not stretch, rotate, recolor or add a verification badge.
Keep at least 15% of the logo's width clear around the main symbol.
At very small sizes use the supplied icons instead of rescaling screenshots.

COMPOSITION
Black first. Gold is a signal, not a background for every surface.
Use one clear focal point. Leave space around the door.
Pixel rules, sparse labels, short copy, no generic finance dashboard motifs.
Keep the avatar overlap zone of the X banner free of essential text.

VOICE
Short, calm and precise. Mysterious in mood, clear about product behavior.
Say: browser-encrypted messages, invite-only room, room access expires.
Avoid: untraceable, completely anonymous, impossible to access, guaranteed privacy.
Do not invent partnerships, revenue, market data, live pairs or adoption metrics.

ZCASH RELATIONSHIP
Zroom is independent and not affiliated with Zcash. A privacy-inspired visual
identity or a future market pair does not make this a Zcash network application.

PUBLICATION
Review editable placeholders before publishing. Never reveal a room invitation,
key or real private conversation in screenshots, captions or demonstration videos.